When designing a website, you must always pay close attention to the fact that it is user friendly, therefore easily usable by those who decide to visit it to search for information, make purchases, enroll in courses, or simply get information.
These are aspects that cannot be underestimated in any way, especially if you aim to structure a project that satisfies users and leads them towards the goals you want to achieve with your site (just think of receiving a request for a quote or when selling a product).
what are the basic rules to have a good site? Here is a list with 6 useful tips to have a functional and easily usable website for users.
Simplicity website
This is undoubtedly the secret of the egg of Columbus. In theory we all know it, in practice we almost never manage to make it concrete. It is always harmful, in fact, to create a site that is difficult to navigate and understand. The first of the rules that must be remembered, therefore, is the need to create a simple and linear site. Mind you, I said SIMPLE not SIMPLE!
This means abandoning animations and graphic frills created for pure aesthetic pleasure. Furthermore, a fully functional mobile version cannot be ignored. Because? Nowadays, websites are viewed more and more often on devices such as smartphones or tablets, consequently the viewing space is less than what you have on a PC screen. Furthermore, on devices of this type the fingers are used to navigate and not the mouse, so the user experience is completely different.
Navigability
Closely connected to the previous point is the concept of seaworthiness . We often hear that a site must be easily navigable, but what does it mean in practice? It means that the user must be able to pass from one section to another quickly and easily, and must also have a clear and intuitive overview; finally, it is essential that all information is always accessible.
How to make the browsing experience better? Here are some very simple tips:
- the navigation menu must be clearly visible and organized by macro-category, without too many internal links.
- Don’t forget to include breadcrumbs at the top of the page.
- Use contextual links. That is, insert internal links to texts and pages to allow you to view in-depth content at any time.
- Don’t forget the internal search engine.
Consistency
A site is coherent to the extent that it manages to be centered on its main topic . This feature is greatly appreciated not only by users, who are looking for increasingly specialized resources, but also by Google, which seems to reward vertical sites with a specific focus.
Furthermore, by coherence we can also mean that of graphics and image. This is where communication comes into play. This is why it is always advisable to entrust the creation of your website to those with technical and communication skills, combined with marketing knowledge.
Readability
What is website readability? What does it mean and why is it so important? When a page is opened, our eyes almost instantly carry out a preliminary “scan”, looking for the most important news. For this, clear and distinct paragraphs are very useful, as are bold words for emphasis.
It is also advisable to avoid that the line is too long, the text justified and to ensure that images or videos are occasionally present to give harmony to the reading.
Possibility of interaction
This is perhaps one of the most important points: make sure that your visitors can interact with the site . Do you want some reasons to support this statement? Here are the main ones:
- Increased time spent on page
- Increase the possibility that users see more content
- Conversion rate increase
- Indirect impact on SEO
- Ability to offer direct and immediate assistance
- Increased trust from potential customers
A perfect tool to fulfill this purpose is the Whatsapp button , which allows you to send a message directly to the mobile phone of whoever manages the site . Thanks to it, in fact, a direct relationship is created with one’s audience and those invisible barriers that are often the cause of a lack of trust are eliminated.
Credibility
The last tip, but not the least, is to make yourself credible in the eyes of users . Only in this way, in fact, whoever surfs the site can be sure of being able to trust the contents, services and products present therein.
Credibility is perhaps too abstract a concept, which can be identified both with the growth of one’s brand awareness and with a mix of all the previous advice, focused on the optimal construction of the structure of one’s site.
Ultimately keep in mind that the site is undoubtedly your public face when online. So don’t neglect it, constantly take care of its structure and contents. In case it is too obsolete, it also evaluates the possibility of giving it a refresh, also from a graphic point of view. Surely your business will benefit from it!
