Best SEO Tools 2023


The best free SEO tools on the market are a big help in making sure that you are able to get the best possible rankings on search engines like Google. Here are some of the most popular ones.


If you’re looking for a free SEO tool that will help you make your website more search engine friendly, you may want to try Ahrefs. This is a great option because it’s a powerful site explorer that can give you detailed insight into your site’s link profile. It also offers tools for ranking tracking and competitor analysis.

In addition to being a powerful site explorer, Ahrefs also provides a free backlink checker. You can use the tool to scan your site for links that are toxic or irrelevant. The tool will show you how many links your site has, and it will also show you the domain rating of these sites.


If you are looking to promote your website, then WooRank is a must-have tool. SEO company UK offers a complete SEO audit that you can use to measure your current SEO health. You can compare your site to the competition’s and discover the most effective strategies to improve your rankings.

Aside from the actual audit, WooRank also offers a free browser extension. This allows you to track SEO metrics from any web page. By installing this browser extension, you can view your website’s statistics in a whole new way.

In addition to tracking backlinks, WooRank also analyzes keywords, analytics, and technologies to give you an idea of how your website is performing. The tool compiles this information into a dashboard that you can review.

Google SERP Snippet Optimization Tool

Having an optimized SERP snippet can boost your site’s click-through rate. It’s important to include keywords and key phrases in the meta description. The title tag is also important for your site’s SEO.

There are many free tools for optimizing your SERP snippets. These tools can help you develop eye-catching listings that increase organic search traffic.

Google’s SERP Snippet Optimization Tool is a great tool for content publishers. This tool lets you preview your listing’s snippet before going live. In addition, you can add your own customized domain URLs and meta descriptions.

Using this tool will allow you to compare your snippets against first-page competitors. You can also use it to adjust your results.


The Siteliner Free Edition is a free software that performs a number of SEO related activities. It is primarily designed to search for duplicate content on your website. You can also use it to check for broken links and thin content.

Aside from checking for duplicates, Siteliner also analyzes your site. These metrics can help you identify technical SEO issues and eliminate concerns that affect your rankings.

The Siteliner site features an API that allows you to control its analysis. This means you can save your data, run more scans, and change its metrics. For instance, you can choose to display only external links or only internal links.

Rank Tracker

Rank Tracker is a free SEO tool which allows you to monitor keyword rankings. It also helps you to keep track of your competitors’ positions and also provide ecom virtual assistant for ecom websites.

Unlike other SEO tools, Rank Tracker allows you to customize your report. You can add your website, domain and competitors’ URLs, and enter keywords. These data are then compared in real time, resulting in accurate reports. In addition, the tool also shows search terms, competitors, position changes, traffic, visibility, and more.

You can also set up a schedule to receive ranking reports. The reports come in a plain text email. Plus, you can choose whether to show rankings by country, city, or zip code.

Keyword Planner

Google Keyword Planner is one of the most powerful PPC keyword research tools on the market. It gives you the ability to see which keywords are the most popular and which are the most competitive. You can also find out how much search volume these keywords are getting. And the best part is that it’s free!

Google Keyword Planner works by analyzing historical and forecasted data around keywords. The tool is useful for both paid and organic marketing. Using it, you can plan ahead for paid campaigns and optimize current content.

Another great free SEO tool is KW Finder. This online tool lets you target specific locations and languages. Plus, it offers two free searches a day.

Improve website load time

Having a fast website has become an important factor in SEO. Slow websites have a negative effect on sales and conversions. Google has recently introduced an update called “Speed Update” which can help sites to reach the top of the search engine results pages (SERP).

The speed of your web page is important for desktop and mobile users. In fact, it’s one of the most important ranking signals for both. It can also affect your ROI.

While it may sound like a gimmick, a cache plugin can improve your site’s load time. The idea is that you’ll only need to refresh the resource when you revisit the page. However, this is only useful if you have set the resources to expire.

Another useful tip is to defer images. Embedded images can slow down a web page. By deferring images, you can ensure that a user will only see them for a brief moment. This will make the page load faster and allow the Browser to focus on the important parts of the page.

Optimize for Google’s passage-based indexing

Getting ready for Google’s passage-based indexing is a big deal for digital marketers. It will allow Google to understand more deeply the content on a page. This means it will be more likely to surface the most relevant content for a search query.

The good news is that sites that rank well and have long form content can still benefit from this change. However, sites that aren’t very well-optimized may not see a big difference in their ranking. This means that you’ll need to make sure you’re providing a good user experience.

In a nutshell, passing indexing is the process by which Google ranks individual passages within a page based on their relevancy. The algorithm uses neural nets to analyze the content and determine whether it’s meaningful.

Measuring and monitoring the effect of technical SEO on your rankings

Using a tool like Google Analytics to monitor the effect of technical SEO on your rankings will not only let you know which areas of your website need attention, but also how those improvements are affecting your search engine rankings. This will help you to identify major site issues before they have a major impact on your revenue.

For example, Google uses mobile-first indexing, which means they will use the mobile version of all new pages for ranking purposes. This is a good thing for searchers, but it is also a big deal for those using your site, as it will allow them to have a more seamless user experience.

Another metric to monitor is your page load time. Google’s optimization score is a good indicator of your page’s performance, and you can see how fast your pages load with the use of DCL or FCP.

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